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Hello! I’m Shriya—a copywriter who thrives on words that sell, engage, and leave a lasting impression. Think of me as the person who turns insights into scroll-stopping, mind-sticking, action-driving campaigns. A mix of creativity, strategy, and a sharp eye for detail? That’s my formula.
My Journey
Writing and I go way back. School competitions, literature festivals, poetry—those were my training grounds. Fast forward to today, and I’m still obsessed with storytelling, just with a lot more strategy (and deadlines!).
Currently, I’m a Senior Copywriter at Tonic Worldwide, where I craft campaigns that don’t just look great but also work hard. I’ve had the privilege of working with brands like ITC Bingo!, BonKaso, and Dzintars, shaping narratives that blend creativity with business goals.
Before Tonic, I worked at Team Pumpkin, handling brands across FMCG, tech, and more.
Over the years, I’ve written for Pigeon Cookware, Stovekraft brands, Swiggy in-house brands, Greenply, and more—shaping their brand voice, campaign messaging, and digital content. Each project has reinforced my love for smart, strategic storytelling.
WHAT I DO
WRITING
I specialize in copywriting and content creation for advertising, strategically boosting brand visibility across different media. I excel in using language to amplify brand presence, ensuring strong impact across diverse advertising channels.
MARKET RESEARCH
I excel in using creative strategies and comprehensive market research to boost my brand campaigns. By merging innovative approaches with in-depth market analysis, I ensure my campaigns deeply connect with the target audience.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
— Leo Burnett
VALUES
AUTHENTICITY
I build trust by crafting genuine messages that align with a brand's values, emphasizing honesty and transparency.
CLARITY
Clear, concise communication helps me ensure the audience easily grasps the intended message or call-to-action without confusion.
EMPATHY
Empathy-driven content creation speaks directly to audience needs, fostering a stronger brand connection and engagement by addressing concerns and providing solutions.
MY EDUCATION
MY EXPERIENCE
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TEAM PUMPKIN | 2023
Copywriter - Senior
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BLINK DIGITAL | 2018 - 2021
Creative Strategist
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SELF-EMPLOYED | 2019 - 2023
Media Manager, Copywriter, Content Writer
Beyond Work
When I’m not wordsmithing, you’ll find me caffeinating, organizing my space to Monica Geller levels of perfection, or getting lost in a brilliantly crafted ad. I’m an acquired taste—like fine wine and aged cheese—but if you enjoy a mix of creative chaos and structured precision, we’ll get along just fine.
Let’s connect and create something incredible!
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Crafting Creative Communication (CCC), Advertising – MICA
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BA Honours in Communication Studies – MCC
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MICA sharpened my understanding of advertising and marketing, while my degree from MCC gave me a rock-solid foundation in media and communication. Together, they’ve equipped me with the creative and strategic tools to thrive in the fast-moving world of copywriting.
Email address:
shriyasupreeth@gmail.com
