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What Virality in Advertising Actually Means (And Why It’s Overrated)
Every brand dreams of going viral. One hit campaign, millions of views, and instant fame. But here’s the catch—virality is like a...
Shriya S
Mar 9, 20251 min read
How Indian Brands Are Winning the Meme Game
Why Memes Work for Brands Memes are quick, relatable, and ridiculously shareable. They don’t feel like ads, yet they boost engagement...
Shriya S
Mar 9, 20252 min read
Understanding how brands build a following
What Makes a Brand More Than Just a Brand? Apple. Amul. Royal Enfield. Zomato. These brands don’t just sell products. They create...
Shriya S
Mar 8, 20252 min read
How Durex & MyMuse Are Changing India’s Sex Talk
Introduction Sex in India has often been treated like the love story in Kabhi Khushi Kabhie Gham implied but never explicitly addressed....
Shriya S
Mar 8, 20251 min read
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